Social media has become an essential tool of marketing products and services to a massive audience, this distribution channel is a low cost entry with high yield in terms of ROI and eyeballs. Social is the only medium where you can get connected to customers or viewers from all over the world fairly easily by simply designing really a clever advertising campaign.
Most companies have realized the true power of social and constantly strive towards making better digital marketing campaigns by way of social media platforms. Today, our friends at My Web Agent, a leading digital marketing company in Melbourne, brings a summary of the 3 most powerful B2B companies that are on social media today and have been doing some amazing marketing through their incredible social media campaigns.
GE, an American icon, has written its own success story on social media through playful, educating and informative social media campaigns. Its Facebook tagline is ‘We love science, technology innovation and hearing from you! So, say hello.’
The main vision of the company is to engage viewers towards forward thinking and having a conversation on technology and innovation. The company runs a good number of social media campaigns with the help of videos, images, content and links. [ed. BTW I worked for GE and helped pioneer their social back in 2005, this team is incredible]
OPEN is a successful B2B sector of American Express which is known for offering a versatile range of business credit cards to wide range of companies globally. The OPEN venture is American Express’ new and amazing example of a loyalty service. The OPEN program is specifically designed to assist small businesses with the help of deep insights and resources online. The company runs an individual site for OPEN FORUM. Its tagline is ‘Helping businesses do more business’.
The aim of this initiative is to let small entrepreneurs to expand their businesses and share innovative ideas or ways to grow. Amex is running some really innovative social media campaigns such as ‘Big Break for Small Business’ which gets them some great credibility and puts them in the top 3 category.
Maersk Line is one of the leading container shipping companies and operates in over 100 countries. In 2012, the company won the Social Media Campaign of the Year and Community Presence Award at the European Digital Communication Awards. The company has a solid number of social accounts on Facebook, Google Plus, Twitter, Pinterest, LinkedIn, Flickr, Tumblr, Instagram etc.
Its social media tagline is ‘Maersk Line is the world’s largest container shipping company. We are known four our reliable, flexible and eco-efficient services.’ The mission of the social media campaigns is to get closer to customers and offer them better services. Over the top, the company is willing to achieve more brand awareness and higher employee engagement through its social media campaigns.
Who’s The Next B2B Social Powerhouse?
We’ve just illustrated some amazing companies that are really pushing the boundaries of social in the B2B space, time will only tell who the new players will be in this constantly evolving landscape of social marketers. One thing is for certain, social media trends wait for no one, start thinking about your next play in the social media space and how to leverage content on the various platforms that are already established, and the ones that are emerging tech. With that in mind, please enjoy this infographic outlining trends in the digital marketing space.