With this post, let’s get a little tactical and “hands on” for a minute. When you are in the initial phase of launching your startup business, you need visibility but you don’t have any budget for advertising. Cash is always tight in the beginning you need to try everything you can to spend it in the right places to get the biggest bang for the buck.
Of course, your product development and marketing should go hand in hand. After all, a great product is of no use if there aren’t any potential customers, and even a stellar marketing strategy wouldn’t be able to save a poor product implementation.
While the most marketers focus their buzz around social media and viral stories, you shouldn’t overlook what’s at the core of these tactics, and that’s search results. How do we improve search? Good old Search Engine Optimization (SEO) – which BTW is far from old fashioned.
As compared to social media platforms, SEO is far more effective because you are essentially building it from ground up. And with strict budgets in a startup, SEO provides a great way to market a product without any advertising costs.
Here are a few key SEO tips that every startup should follow:
1. Think about your keywords
Every great SEO strategy starts with the right keywords. Perform an in-depth analysis of your target audience, and recent search trends to find the keywords that can give you the maximum results with the least competition. Look for long-tail keyword variants which actually capture 80% of the search market.
2. Create engaging B2B content
Content is the king and you should always remember this important fact. While you might have optimized your website and picked the right keywords, if you don’t have good quality content on your website, then it’s never going to work. You need engaging content that not only hungry search engines are going to eat up, but your audience is going to “engage” with. When I say engage, I don’t mean getting your grandma to click the like button on your posts, we’re talking about natural inbound linking, sharing, comments, etc. Don’t write for search engines, you will regret it.
3. Make sure your website is mobile friendly
Google’s update around mobile friendly websites made it pretty clear that a website’s mobile friendliness will highly impact its position in the search results. Don’t panic, you don’t even have to break the bank for this, there are a plenty of free tools and responsive WordPress themes available to help make your website mobile friendly – see responsive website templates.
4. Use powerful infographics
In the last few years, infographics have made a powerful impact on social media and helped companies bolster their SEO. This is because infographics combine two major things that attract the audience – great graphics and strong facts that are easily repeatable. What a better way to digest a complex B2B message than with sexy diagrams and hard hitting proof points.
5. URL structure
The URL structure of any link is just as important as the content. It should reflect what the page is actually about and should contain the same keywords that you are trying to target in your content. There is an art to creating well-crafted URLs, but a little bit of foresight can really help you get your ranking up.
6. Pay attention to headers and page titles
Your goal keyword for each page should be discussed even before you have crafted the content of the page. The URL structure, page title and the header text (h1,h2,etc.) of the page should all be synonymous with each other and reference the subject matter at hand. Be warned, don’t over-stuff your keyword into your content, lest you face the wrath of the Google gods by the way of Penguin.
7. Tag your images
Images uploaded on a website are indexed in the core search results and Google images. By making sure you are using appropriate ALT and TITLE tags for these images, they can be found easily by search engines and create another route for users to find your website.
8. Maintain a blog
Blogging is an immensely powerful SEO tool. Use WordPress to create a blog and optimize URL permalinks. Make sure the blog is updated often, the search engines love (read: need) the freshest of fresh content, and they need it often. A blog is also a great way to cross pollinate your sites internal link strategy and drive traffic to pages that will add to your sales funnel.
9. Optimize bounce rates
You have to remember that the traffic that you get through search engines is usually first time traffic and you need to optimize your web pages to maximize conversion and minimize bounce rates. Google does pay attention to bounce, so don’t treat this measurement lightly. Get your Google Analytics on and refine your content to your audience.
With these great tips, we are sure your new business will get off on the right foot when it comes to SEO. They won’t guarantee first page results for your keyword, but will go a long way towards you getting some serious traction with your long tail strategy.
Let us know if there are any special SEO tips that you always follow.